Kight was passionate about his disdain and distrust of all things Coors. After years of multiple marketing strategies and fiscal incentives, in 1998 Coors Brewing Company was able to convince the ‘new leaders’ of the gay community, specifically America’s First Gay City, West Hollywood, that the company was now gay friendly and they, the leaders, could rescind the successful Coors Boycott. ‘Elders’ of the community rushed to the council meeting that was scheduled to vote on a resolution that would end the boycott. “No,” the elders shouted. They each reasoned with the council that even though the boycott is successful, profits from Coors still go to serve the religious right agenda, which is always anti-gay. The boycott remains in effect.

Mitch Grobeson filmed Morris in Los Angeles in his apartment in 1998 talking about pre-liberation before gay rights, before pride, before community.